UNIQUE BY NATURE

The 100% natural PANEL ZERO is the first in the world to uncompromisingly combine exceptional sound absorption, safety and durability with sustainability and a stunning natural aesthetic. The surface options of PANEL ZERO have been carefully developed, designed and selected over an extended period to ensure no compromises are made on acoustics, people or sustainability.

The 40 mm. base panel is made exclusively from jute fibers and 100% natural latex. Natural surface materials are then applied to enhance the panels’ aesthetic appeal. The ESSENCE collection includes UPCYCLED WOOL, FINE WOOL with performance-enhancing special finishes, COCO and JUTE.

JUTE FIBER –
A VERSATILE AND SUSTAINABLE NATURAL FIBER

Jute is a remarkable natural fiber known for its versatility and sustainability. It is widely used in hessian, sacking, ropes, twines, carpet backing, textiles and insulation. Now, HUBBUB is pioneering its application in acoustic panels, where jute fibers make up 83,5% of the panel’s composition. Every part of the jute plant serves a purpose, making it a valuable crop and a significant source of income for farmers in India and Bangladesh.

Jute is one of the most suitable crops for rotational farming. A jute-paddy-potato cycle, for example, allows for sustainable land use while maintaining soil health and productivity. Between 25 and 29 million people are directly or indirectly dependent on jute fiber production.

India and Bangladesh dominate global jute production. In 2022-2023, India produced 2,4 million tons of jute fiber, while Bangladesh contributed 1,5 million tons. The rest of the world collectively produced only 0,1 million tons in comparison.

Beyond its economic importance, jute is also an excellent carbon capture and storage plant. By replacing high-emission materials such as plastic, glass and stone wool, jute can contribute to mitigating climate change. Its fibers are not only incredibly strong but can also be recycled multiple times, reinforcing its role as a sustainable alternative in various industries.

Natural latex is derived from the rubber tree Hevea brasiliensis, where it is harvested through a controlled process known as tapping. This involves making precise incisions in the tree’s bark, allowing the latex to flow out and be collected. Latex consists of 30–40% natural rubber, with the remainder being water and other natural compounds. Natural rubber is a high-molecular-weight polymer with viscoelastic properties. When cured at 100°C, natural rubber transforms into an elastic material with high tensile strength.

India produces approximately 850.000 tons of natural rubber annually, supporting over a million households that rely directly on rubber plantations for their livelihoods. Community-based natural rubber cultivation has significantly improved living standards and fostered social integration for these communities.

The natural affinity between latex and natural fibers has enabled us to develop reinforced structures with increased strength in the panel while maintaining porosity and biodegradability.